Everything we do at WFXR/WWCW FOX 21/27 is based on the fact that we recognize and accept excellence as a fundamental goal of our television station. It is our inherent desire to be the best local television station in Southwest Virginia. We will affirm that commitment daily by maintaining the highest standards of excellence throughout our local news, entertainment, information and public service programming. Essential to that effort is a foundation of honesty and integrity -- qualities that will help us earn and build trust with our viewers, co-workers and business partners.
Accuracy and fairness are the cornerstones of our local news effort. We build upon that foundation by being solution-oriented in our news coverage, offering viewers helpful information and providing context to the stories that affect our viewers' lives. We provide a balance of all kinds of news about all aspects of life, emphasizing people's successes as well as their failures.
We recognize that hard work and creativity are our greatest assets. We seek to attract and retain the very best people at every level. We are open to positive change and innovation, with each of us continually working to expand our willingness to take responsibility and be accountable for our actions.
WFXR/WWCW Fox 21/27 is strongly committed to the communities we serve. Public service is an important part of what we do every day, and we encourage our employees to be active participants in the process. We want to be an integral part of our viewers' lives, and we realize that community involvement is at the core of who we are and what we do.
We operate with a genuine team spirit, treating each other with respect and encouragement. We seek to build upon each other's ideas, making decisions based upon what's best for our customers and our company. In this same spirit, Fox 21/27 strives to provide financial prosperity to our company, our business partners and our families.
WFXR-TV is the Fox-affiliated television station in Roanoke, Va., with its studios at 2618 Colonial Ave, S.W. in Roanoke. The station broadcasts its analog signal on UHF channel 27 and its digital signal on UHF channel 17. WFXR's transmitter is located on Poor Mountain in Roanoke County.
WFXR operates a full-time satellite station, WWCW, in Lynchburg, Va. WWCW broadcasts its analog signal on UHF channel 21 and its digital signal on UHF channel 20. WWCW's transmitter is located in the Blue Ridge mountains 10 miles west of Bedford, Va.
Together, the two stations are known on-air as "Fox 21/27" and are owned by Grant Broadcasting Systems II.