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At the NRF Annual Convention & EXPO, Empathica will offer insights into how to develop a deeper understanding of customer loyalty drivers, ways to improve consistency across locations and how to use social media to mobilize their brand advocates.
Toronto, Ontario, Canada (PRWEB) January 07, 2013
Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, today announced that it will exhibit at the National Retail Federation’s (NRF) Annual Convention & EXPO, or “Retail’s BIG Show,” held January 13-16 at the Jacob K. Javits Convention Center in New York City. Empathica will be located at booth #1483, next to the Customer Experience and Mobile Pavilion.
The annual four-day convention and EXPO is a flagship retail industry event, offering attendees the opportunity to network, hear from industry leaders and experience an EXPO hall showcasing the industry’s most innovative technologies.
Empathica executives will speak with convention attendees about a variety of topics related to social Customer Experience Management. Empathica will specifically explore how companies can differentiate themselves in the retail landscape as well as how to engage with customers in a brand dialogue that encourages and rewards customer feedback and helps drive advocacy. In addition, Empathica executives will discuss the importance of a consistent experience across locations and platforms, and strategies for using social media to mobilize brand advocates.
“We are excited to again be participating in the NRF Annual Convention & EXPO, as it will give us an opportunity to share our insights and best practices in retail technology and strategy,” said Dr. Gary Edwards, Chief Customer Officer at Empathica. “At this year’s event, we want to show how retailers can take their social CEM practices a step further by highlighting not only more effective ways to engage with customers and receive feedback, but also how to utilize that feedback more proactively across locations. The retail customer experience has evolved to a point where social media and mobile tools have contributed to new consumer behaviors and these platforms can be leveraged to move from simply measuring customer satisfaction scores to helping create great experiences.”
To learn more about Empathica’s suite of social CEM offerings, visit booth #1483 at the NRF Convention & EXPO or go to http://www.empathica.com/industries/retail/.
Empathica is the leading provider of social Customer Experience Management (CEM) programs to the world’s most respected multi-unit brands in the retail, food services, banking, petro and hospitality sectors. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting.
Annually, Empathica’s 30 million customer surveys in 25 languages reach more than 70,000 locations in over 50 countries. A privately-held organization, Empathica is headquartered in Toronto, Canada with executive consultant offices throughout the United States and a European office in Birmingham, England. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.
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