Florist shops are blooming with customers, but it takes extra hired help to keep up with demand.
"We just like spending time together, getting out and about. It's a way to enjoy time in the car together," said Elaine Curtis, who is a temporary delivery driver for George's Flowers. She takes the day off from her regular job along with her husband Jim to make deliveries.
"We usually walk in together and share the moment with the recipients together," Jim Curtis said. "It's a nice way to spend Valentine's Day together."
"I've been picking up small things here and there," said Joleigh Aldridge, another temporary driver who lost her regular job in June.
Aldridge is also one of the about 20 extra people employed for the day, filling about 500 delivery orders.
"When something like this comes up, I don't want to pass it up," Aldridge said. "I thought this would be a good opportunity."
"It's our craziest single day of the year. We do more business this one day than we do in half a month," said Doug Lindamood, the George's Flowers design room manager. "Most of our flowers come from Columbia, Ecuador, Holland and Costa Rica, and they're going to get a well-traveled bouquet of flowers when they arrive."
He says they've been so swamped they ran out of roses at midnight, scrambling to find more.
"Statistically in our industry, Thursday is always going to be the busiest day for Valentine's Day to fall on and it's certainly true to form this year" Lindamood said.