Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE Nestle USA
Survey Reveals How Frozen Food Fits into Everyday Lives at Home and Work
SOLON, Ohio, March 22, 2013 /PRNewswire/ -- When it comes to frozen, ready-made meals, some of us are keeping secrets! According to a new survey by Nestle USA, 25 percent of Americans confess to having passed off frozen meals as their own culinary creation. Another 14 percent admit to having "accidentally" taken a co-worker's frozen meal in the workplace.
These and other findings were released in a national poll by Nestle USA (commissioned with Impulse Research), which explored how today's consumers perceive and use frozen foods.
Nestle – a dominant force in the frozen aisle with such well-known brands as Lean Cuisine®, STOUFFER'S®, HOT POCKETS®, LEAN POCKETS®, DIGIORNO® and HAAGEN-DAZS® --uncovered some unexpected insights, including the fact that frozen meals serve as an inspiration for many aspiring cooks. More than a third of respondents said they've tried to create their own version of a favorite frozen meal.
"This sneak peek into America's freezers shows how ready-made meals have become must-have menu items," said Christine Dahm, vice president of Marketing and Innovation, Nestle Prepared Foods Company. "With today's hectic schedules, people appreciate not only how frozen meals fit with their lifestyles, but also the better quality, variety and convenience that is available to them. It's fun to discover how they're using frozen every day," she said.
According to Mintel, net household usage of frozen or refrigerated meals is nearly universal (94%) among U.S. households. (Mintel, Frozen Meals – U.S., May 2012.) And a recent Harris Survey conducted by Nestle showed of all meals consumed, more than 80% are prepared at home and nearly 2 in 10 of those consist of frozen meals, an average of 4 meals per week.
Fresh Look at Frozen Foods Survey Results:
Frozen Foods at Mealtime
Frozen Meals in the Workplace
Inside America's Freezers
More Benefits of Ready-Made Meals:
Today's families can choose from a wide range of frozen ready-made meals that deliver great taste, solid nutrition, and cherished convenience. It's easy to find portion- and calorie-controlled varieties that contain vegetables, lean proteins and whole grains especially when compared to restaurant offerings.
Additionally, ready-made frozen meals can easily be complemented by fresh or frozen fruits and vegetables as part of a healthy balanced diet.
Not sure if you're getting the most out of frozen foods? Try these tips from Nestle Prepared Foods Company:
About the Surveys
The Impulse survey was conducted online with a random sample of 1062 men and women, 18+ -- all members of the Impulse Research proprietary online panel. The Impulse Research proprietary online panel has been carefully selected to closely match U.S. population demographics and the respondents are representative of men and women 18 +. Research was conducted February 28 - March 3, 2013.
The Harris survey was conducted online within the United States by Harris Interactive on behalf of FoodMinds and Nestle among 2,213 adults ages 18 and older. The results reflect respondents age 21+, who are grocery decision makers, and who prepare meals for their household (n=1,512). Research was conducted February 21-25, 2013.
About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for sixteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2012 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland - the world's largest food company with a commitment to Nutrition, Health & Wellness - with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
©2012 PR Newswire. All Rights Reserved.