"Took us a long time to get this destination on the map and the show helped us do it," says Black Dog Salvage owner Mike Whiteside.
If you live in the Roanoke valley, Black Dog Salvage is one of the staples many of us pass by every day. However, their show Salvage Dawgs on HGTV is taking the everyday to extraordinary levels, Whiteside says.
"Put us on a national stage which is incredible, you can't buy that kind of advertising," Whiteside says.
Whiteside says people come from everywhere to go to the store, and on some days considers it a tourist attraction in the Star City.
"The sales have been off the charts, our vendors are doing well because of it," Whiteside says. "It has been a great thing."
"It is great for the area. We have already had guests come in and say, 'Where is Black Dog Salvage?' so they have obviously seen the show," says Keith Hummer.
Cindy and Keith Hummer own The Inn on Campbell, a quiet bed and breakfast in downtown Roanoke. Hoping to see the same success Black Dog Salvage saw with their show, they have also welcomed films crews into their business. For the last few months, quiet turned into moments of chaos as a TV crew filmed their day-to-day life for the new show's second act.
"I think it is great for Cindy and I and the inn, but also for downtown," Hummer says.
Hummer says the national attention brings folks to the Roanoke area. Now the hotel viewers saw on TV will be the place they want to stay.
"It will bring some notoriety I think and it will help with businesses, because we have been through a rough time with the recession and I think it will give the city a bounce, too," Hummer says.