Feeding America Southwest Virginia kicked off its 7th annual "100% juice drive" this morning.
This particular drive is the only one of its kind the organization does every year, since it focuses specially on juice.
"We have a lot of summer feeding sites because, when school's out, so are the meals for children who get free and reduced priced meals during the school year," said Feeding America SWVA's executive director, Pamela Irvine.
You'll soon see drop sites at area Kroger locations.
Haley Toyota will offer a drive to fill up the bed of a pick-up truck with juice, Irvine explained.
Feeding America SWVA provides food to more than 200 area children's programs.