Local hotels are seeing a big boom in business, and it's helping convince the Star City that more options are needed downtown.
Last weekend, hotels across the Roanoke Valley were 90 percent full, a seven percent increase from this time last year.
But there is also a demand to add more hotels downtown.
Roanoke is moving forward with building a Hampton Inn and Suites on top of the Market Parking Garage.
As it stands now, visitors who want to stay in a hotel in the downtown area are limited to the Hotel Roanoke.
But by adding a second downtown hotel, the city is giving more options to tourists and business travelers, while helping fill a need.
"Cities are defined by their downtown and folks want to stay in the downtown, they want that experience," said Roanoke City Manager Chris Morrill. "The Hotel Roanoke is a fantastic property, but it's good to have different options for people, so the Hampton Inn and Suites will give that business traveler a different option."
Morrill said that the extra hotel rooms can also help draw more conventions and events to the downtown area.