Roanoke market vendors took a field trip Thursday for the first ever City Market by the River.
Seven vendors and four food trucks set up along Reserve Avenue to sell their homemade and homegrown goods.
In just the first hour, more than 100 people came through.
Organizers says they're thrilled about the response.
The City Market by the River is scheduled for each Thursday from 4-7 p.m. from now until August 29.