The Martinsville speedway announced its Chase for the Sprint Cup kick-off will begin with a big day in Roanoke.
On Sept. 11, one of the 12 drivers in the chase will drive a Sprint Cup car down Jefferson Street and roar onto the City Market.
He'll be greeted by a marching band, cheerleaders, and fans.
There will be a stage set up in front of Center in the Square, where the driver will be honored by city officials and Martinsville Speedway president Clay Campbell.
Then there will be a Q&A session with fans.