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Introduces Grindr Tribes, Enhanced Chat, Revamped Interface and Other Added Features to Meet More Guys Faster; Completely Redesigned for iOS 7
Grindr Guys Send One Billion Chat Messages Monthly; Exchange One Billion Photos and Log-in One Billion Times in the Last 60 Days
LOS ANGELES, Oct. 1, 2013 /PRNewswire/ -- Grindr today announces the launch of the new version of the premier all-male mobile location-based app, which has been rebuilt from the ground up to deliver a faster, more engaging experience for its seven million-plus users around the globe. The latest iteration of Grindr and Grindr Xtra for iOS and Android devices features a sleek design, an optimized user interface and many additional features that users will find helpful in their quest to find their ideal guy. The app has also been completely redesigned for iOS 7.
"We rewrote the software for the new Grindr with a focus on speed – giving our users the ability to meet other guys in mere minutes. We did that by strengthening the app's reliability and performance, and by introducing 'Tribes' and other filters to make it even simpler for men to identify themselves and find exactly what they're looking for," said Joel Simkhai, founder and CEO of Grindr. "Get ready for a whole new level of user personalization, speed and convenience to the Grindr experience, along with many added capabilities for Grindr Xtra users – all in a new sleek design."
"The new versions of Grindr and Grindr Xtra come at an exciting time as we've seen an impressive level of engagement among our users," added Simkhai. During the last month, Grindr guys sent one billion chat messages to each other. They also exchanged one billion photos and logged in one billion times in a two month time span. Additionally, Grindr delivers an astounding one billion ad impressions in just under two weeks.
The new app is set to revolutionize the Grindr experience for its user base, which is by far the largest, farthest-reaching and widest-ranging of any gay mobile social app. It provides heightened functionality and performance, including new filters and a slide-screen menu, and a revamped aesthetic, such as a restyled Grindr logo and modern profile design, making it that much faster to meet even more guys.
New Grindr features include:
Features for the new Grindr Xtra, the premium subscription version of Grindr, include:
More than 1.2 million Grindr users log on to the app every day, and exchange 30 million-plus chat messages and two million-plus photos to one another. Grindr users spend about two hours using the app daily, and they log in an average of eight times per day. Up to 300,000 users are logged onto Grindr at any given moment.
The Grindr and Grindr Xtra Apps are available for free and $.99, respectively, from the App Store on iPhone, iPad and iPod touch or at AppStore.com/Grindr. The apps are also available at the Google Play Store for Android devices GrindrAndroid.com.
Launched in 2009, Grindr is the premier all-male geo-social network that uses location-based technologies to bring together a global community of more than seven million users in 192 countries. Grindr also offers a fully loaded, premium subscription-based service called Grindr Xtra. Grindr is currently available on the iPhone, iPod touch, iPad, Android and BlackBerry models. For more information about Grindr, visit Grindr.com or Grindr.com/Press, like us on Facebook at Facebook.com/Grindr, follow us on Twitter at Twitter.com/Grindr and check us out on Instagram.com/Grindr.
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