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SOURCE SFA DESIGN
BEVERLY HILLS, Calif., Oct. 30, 2013 /PRNewswire/ -- The award winning team at Smith Firestone Associates (sfa design) was selected by Design House International (DHI) to take part in a high-profile designing event. Kara Smith, President of sfa design, partnered up with world-renowned celebrity stylist, Petra Flannery, to redesign Mrs. Doheny's room in the legendary Greystone Mansion of Beverly Hills. The 'Titans of Business and the Best of Design' Showcase House will be open to the public November 2nd through November 24th.
For this year's theme, DHI asked all participating designers to choose a "Titan of Business" from entertainment, technology or fashion as the inspiration for their design. "After being given the theme of the design, Petra was the first partner that came to mind. She's an extremely creative 'Titan of Business' that continues to lead as one of Hollywood's most coveted stylists," explains Kara Smith. Petra is known for her refined and sophisticated style, dressing celebrities like Emma Stone, Zoe Saldana, Faith Hill and many more.
"Fashion and interior design are connected, they use the same sensibilities. As a stylist it was an exciting experience collaborating with Kara Smith and sfa design," says Petra Flannery.
The duo decided on a concept of "tailored glamour" and "serene chaos" for the room, blending soft femininity and clean, masculine undertones. The space is highlighted with a contemporary gray and is complemented by splashes of patterns including metallic and a bit of peach.
The design combines fashion, form and function to transform Mrs. Doheny's bedroom into the ultimate stylist's studio. The main workspace in the room displays a beautiful, clean slate behind a consistent flow of gowns, shoes, fabrics, and jewelry strewn about. Fashion inspired artwork and a mood board filled with swatches, tear sheets and favorite client photos, decorate the room.
Taking center stage is a worktable from Kara Smith's furniture collection, made of lacquer and mixed metals, paired with vintage chairs. Three designer upholstered dress forms accompany a full-length mirror and a pedestal for fittings, while tailored drapery treatments accent the windows and a cozy lounge area completes the room. Brimming with boxes and accessories from top fashion houses, the closet features a plush area rug, chaise lounge and vanity.
With help from one of Hollywood's exclusives, sfa design has created a contemporary, fashion forward space that exudes power and creativity at the Greystone Mansion.
ABOUT SFA DESIGN
Founded in 1996, smith firestone associates (sfa design) is an award winning international interior design firm directed by industry leader and tastemaker, Kara Smith. Designing for each client's personal tastes and style instead of flaunting an sfa "signature look," the firm caters to a high-profile list of businessmen, celebrities, diplomats, athletes and 5-star hotels. With offices in Los Angeles, Santa Barbara and New York, and a team composed of some of the industry's most acclaimed talent, sfa's eclectic portfolio represents a fresh take on interiors, in a global setting. www.sfadesign.com
About Design House International
Design House International (DHI) is a Beverly Hills-based event production and marketing company serving the high-end home decor, luxury goods and furnishings industries. Founded by three interior design industry veterans, one of DHI's key initiatives is to partner with non-profit organizations whose mission it is to preserve, protect and promote America's legendary estates and produce lavish Showcase Houses. The Showcase House events are designed to elevate creativity and provide consumers the opportunity to connect with the best in the design world while raising much-needed funds for these treasured properties. To learn more about DHI visit www.DesignHouseInternational.com
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