Gary McCollum, Cox's senior vice president and general manager, delivered the keynote speech at the Boys and Girls Club's Serving the Kids First dinner Thursday night.
McCollum shared his experiences on the role the Boys and Girls Club had on him while growing up in a housing project in Richmond.
He went on to be the first in his family to graduate from college, served with the elite Army Rangers, and is now responsible for Cox Communications operations in Virginia.
"It's always a delight for me, whenever I'm at one of these kind of events, to look out into the audience," McCollum said. "And when I see these kids, I don't just see great kids, I see myself. Because again, years ago, I was one of those kids. You hear the term 'at risk;' I'd like to say they're 'high reward' kids, because if you invest in these kids, there's no telling what they will be able to do in the future."
There was also a silent auction to benefit the Boys and Girls Club of Southwest Virginia.