We can't forget that in between Black Friday and Cyber Monday is Small Business Saturday.
Leaders with the Roanoke Regional Chamber of Commerce encouraged people to shop local this holiday season.
Small Business Saturday takes advantage of one of the busiest shopping weekends of the year.
The chamber's president and CEO, Joyce Waugh, says local companies are the backbone of our community.
"Don't forget they are employing people, they are investing in our community and your dollar turns over several times in the community when you shop in the region," Waugh says.
American Express is offering a $10 credit to anyone who makes a purchase of $10 or more at a small business this Saturday.