Pedestrian-related accidents, injuries and fatalities have grown over the years in Roanoke City.
City leaders said the rising number of incidences are partly due to population growth and a higher number of active people in areas like the Roanoke River Greenway. It is estimated that more than 250,000 people travel the Roanoke River Greenway each year.
In an effort to make the area safer, local leaders designed a unique way to encourage people to be more aware of their surroundings. People will see "Burma-Shave" signs along the Greenway to encourage users to be courteous to others along the path. Burma-Shave was a brand of shaving cream in the 1950s and was made famous for posting rhyming poems on small highwayroad signss.