Dare Logan Paul: Hanes Challenges Social Media Superstar To Stay Cool Under Pressure Wearing X-Temp Products On A Nationwide Tour - FOX 21/27 WFXR Roanoke/WWCW Lynchburg News, Weather

Dare Logan Paul: Hanes Challenges Social Media Superstar To Stay Cool Under Pressure Wearing X-Temp Products On A Nationwide Tour

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SOURCE Hanes

Comedian and Vine Sensation Puts Hanes X-Temp Technology to the Test With A Series of Fan Dares

WINSTON-SALEM, N.C., July 17, 2014 /PRNewswire/ -- Hanes®, America's No. 1 apparel brand for men, women and kids, knows the importance of all-day comfort.  To demonstrate just that, Hanes teamed up with comedic Vine sensation Logan Paul as he travels the country attending various events filming a series of video dares created by his fans. Ideal for any situation where it's essential to stay cool and dry, Hanes X-Temp is an innovative technology that wicks moisture and adapts to temperature by speeding or slowing cooling for all-day comfort. The Hanes X-Temp product line includes underwear, T-shirts and socks for men and women.

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Paul Puts X-Temp to the Test

Paul, an engineering student at Ohio University who amassed more than six million social media fans with his comedic videos, is making stops on his #XTEMPSTRESSTEST tour at four events this summer.

"I'm a guy who is always getting into situations where it's essential to stay cool under pressure," said Paul. "I'm excited to partner with Hanes and put the brand's X-Temp technology to the test."

His first tour stop will be Running of the Bulls in New Orleans this July with the following additional stops:

Dare Logan Paul to Take the #XTEMPSTRESSTEST

Throughout the summer, fans and followers can join in by daring Paul prior to each stop on his tour. Follow Hanes on Twitter, Vine and Facebook and Logan Paul on Twitter, Vine and Instagram to find out when the Vine superstar will be filming and tweet dares to #XTEMPSTRESSTEST.  Throughout the summer, Paul will choose the best dare, film the challenge and share with fans whether he's stayed cool under pressure wearing X-Temp products or not.

Hanes X-Temp Products

Created to bridge the gap between underwear and performance wear, X-Temp products include X-Temp Crew and V-Neck undershirts, boxer briefs, and socks for men and women. New product offerings for women include X-Temp panties.  

"Hanes is constantly seeking to innovate our products so the consumer is comfortable all day, no matter what their day brings," said Sidney Falken, chief branding officer, Hanes. "Whether it's sending your child off to college for the first time, going on a first date with your crush or being a passenger in the car of a new driver, the revolutionary technology of X-Temp is perfect for anyone who needs to stay cool and dry."

For more information or to purchase Hanes X-Temp underwear and socks, visit Hanes.com or major retailers nationwide.

About Hanes

Hanes, America's No. 1 apparel brand[1], is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.  Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI) (www.Hanesbrands.com).

About Logan Paul

Logan Paul is establishing himself in social media as a wildly popular actor, director, writer, and producer.  He is a self-proclaimed "goofy dude with BIG goals," who gained over three million fans in his first six months using the six-second video app, Vine.  Since, he has expanded his social network and amassed a dedicated following by consistently creating hilarious and engaging videos on a daily basis.  His YouTube channel was launched on Nov. 14, 2013, with a compilation of his best Vine videos to date.  The compilation immediately went viral, amassing over 5 million views in one week, hitting the front page of YouTube, The Huffington Post, Gawker, Reddit, AOL, Yahoo and other national and global digital publications, earning him over 150,000 subscribers in less than 4 months. Logan recently finished his freshman year on the Dean's List at Ohio University, in Athens, Ohio, on a full academic scholarship for engineering.

[1] The NPD Group / Consumer Tracking Service, R12 Feb 10, Dollar Share

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/players/English/7272951-hanes-x-temp-technology-keeps-comedian-logan-paul-cool-on-nationwide-tour

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