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TRUSTe Launches New Privacy Assessments To Help Enterprises Address Global Compliance Challenges

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TRUSTed Assessments will help businesses minimize compliance risks, protect their brand and gain privacy peace of mind

SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- TRUSTe today announced the expansion of its industry-leading Data Privacy Management Platform to include TRUSTed Assessments, a new privacy assessment solution designed to help businesses meet the complex global compliance requirements of the data-driven world. TRUSTed Assessments is powered by TRUSTe's unique combination of experienced privacy consultants, proven assessment methodology and powerful technology tools - providing the foundation of a comprehensive data privacy management strategy.

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IAPP recently released the "Industry of Privacy Project: Early Insights" study which surveyed more than 400 privacy professionals globally and discovered that "privacy professionals need tools with which to perform the increasingly important jobs with which they've been tasked." Additionally, the "IAPP Privacy Professionals Role, Function and Salary Survey" indicated Data Risk Assessments to be one of the top two highest priorities for global enterprise companies.

TRUSTed Assessments addresses the urgent need for specialized tools to evaluate data risk and is an extension of the TRUSTe Data Privacy Management Platform which provides businesses with comprehensive solutions to plan, operationalize and manage their privacy programs through assessments, certifications, monitoring tools and compliance controls.

Chris Babel, CEO of TRUSTe said:

"Everyone wants to use data but with emerging technologies and a fluid regulatory landscape, if data is not properly managed then businesses may open themselves up to significant financial, compliance and brand risk.  

TRUSTed Assessments draws on our 17 years of experience providing privacy solutions for over 5,000 clients across a wide-range of industries and are powered by a team of 140+ privacy professionals, proven methodologies, and proprietary digital scanning technology which automates the process of managing a wide range of privacy risks. By adding this offering to the other capabilities available in our Data Privacy Management Platform, TRUSTe can deliver a depth and breadth of privacy solutions that no other company can match.

Consequently, partnering with TRUSTe for a privacy assessment delivers one-stop-shop convenience for robust, customizable enterprise-wide data privacy management."

TRUSTed Assessments

TRUSTed Assessments follows a comprehensive and proven multi-step process to help an organization address applicable privacy regulatory and industry standards, as well as their own internal policies. TRUSTed Assessments shares several steps common to TRUSTe Privacy Certifications, but can analyze compliance against a broader set of regulatory and internal requirements as well as deliver additional features such as data mapping and risk analysis.

Key features include:

  • Custom Engagement Scoping
  • Data Collection and Discovery
  • Digital Property Scanning & Analysis
  • Data Mapping
  • Privacy Findings Report & Gap Analysis
  • Risk Analysis
  • Recommendations & Ongoing Guidance

Examples of specific use cases for TRUSTed Assessments include two fast growing market needs:

  • Privacy Impact Assessments (PIA) focus on assessing a particular product, program or mobile app, to identify and minimize privacy risks. Depending on the specific scope of the project, deliverables may include a map describing the data lifecycle and initial drafts of key policy documents (such as internal privacy guidelines and an external privacy policy), including recommended contractual considerations for vendors/partners, and other relevant documents.
  • EU Safe Harbor for HR Data Assessments prepares companies to verify compliance with the US-EU and US-Swiss Safe Harbor Framework. TRUSTe helps identify relevant employee data flows, assess policies and practices against the framework, and analyzes any issues concerning vendors and service providers such as payroll and benefits services. Armed with our gap analysis and remediation recommendations, TRUSTe can assist in the development of polices, training programs, and help you prepare for the self-certification process with the U.S. Department of Commerce.

To find out more about TRUSTed Assessments view the video and visit

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. For more information, please visit

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