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SOURCE TigerLogic Corporation
Provides Marketers with Creative Tools to Enhance User Generated Content
PORTLAND, Ore., July 17, 2014 /PRNewswire/ -- TigerLogic Corporation (Nasdaq: TIGR) today announced it has added several new creative features to Postano, its flagship social product and leading visual marketing platform. The Postano version 2.5 release includes advanced social filtering options, a Style Editor for custom visualizations, new dynamic data visualizations, and other product enhancements. Together these additions create a powerful advanced platform for brands to discover their fans, and quickly curate and publish the very best fan content all from a single dashboard.
In order to activate fans and engage with target audiences, brands are interested in displaying social content customized to fit the brand's style. Postano provides a powerful platform that allows brands to creatively work with user generated content (UGC) in influential new ways to develop authentic and exciting campaigns. With Postano 2.5, brands now have the ability to customize their visualizations on the fly with added intelligence for approving content.
One exciting new feature is the Style Editor, a set of on-screen tools, which allows brands to create custom social visualizations with the ability to modify fonts, colors, and choose from a set of attractive templates. The Style Editor includes a CSS editor to give web designers unprecedented control over the look and feel of their visualizations. The Style Editor also includes the ability to add images and insert sponsor content as interstitials in the display.
Another major new feature is the introduction of Smart Streams, which provide multiple filtering controls for including and excluding mentions, hashtags, and other key terms. Smart Streams allow brands to tailor their content in just the right way to improve the process of curation and UGC selection. These new Postano Platform tools help brands to further portray their unique qualities to key audiences, and make telling that story through social visualizations simple.
"Integrating social content from campaigns into environments such as events, retail stores, stadiums, and lobbies is transforming how brands recognize their biggest fans and activate their customers. With this release, we have provided our customers with some very powerful tools to help unleash their creativity," said Justin Garrity, SVP, Postano. "Our customers are looking to take their social display visualizations to the next level, and with these key new features, they can creatively and imaginatively do so, and truly produce one-of-a-kind experiences."
In addition to the new Style Editor and Smart Streams, the Postano 2.5 release includes powerful new data visualizations, a new photo mosaic visualization (pictured), local browser caching to prevent internet disconnects from affecting displays, easier social monitoring organization capabilities, and speed improvements.
Customers across sports, fashion, consumer product goods, entertainment, travel, and advertising and event agency verticals can utilize the advanced Postano Platform to enhance their creativity and social displays in order to better interact with their target consumers. TigerLogic's Postano team is committed to helping brands tell their story to engage with fans in an entirely new way; and with the newest Postano Platform features, marketers can enhance the user experience with creative and artistic touches to raise brand awareness and develop personal connections.
Postano is the flagship product of TigerLogic Corporation (Nasdaq: TIGR) and is a leading visual marketing platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands to create a platform for brands and fans to tell their stories together. Postano customers include BCBG, CFDA, Evernote, Google, L.A. Kings, Oregon Ducks, YOOX, and many others. To learn more, please visit http://www.postano.com.
About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider of application development solutions for enterprises that need to launch easy and cost-effective e-business initiatives. TigerLogic's offerings include cross-platform and mobile solutions for rapid application development, a social media content aggregation and visualization platform, Internet search enhancement tools, and the design and development of mobile applications and digital publications. More information about TigerLogic and its products can be found at http://www.tigerlogic.com.
The foregoing release may contain forward-looking information, including statements about the capabilities and expected uses and benefits of the Postano Platform. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to the success of the Company's research and development efforts to develop new products and to penetrate new markets, the market acceptance of the Company's new products and updates, technical risks related to such products and updates, the Company's ability to maintain market share for its existing products, the availability of adequate liquidity and other risks and uncertainties. Please consult the various reports and documents filed by the Company with the U.S. Securities and Exchange Commission, including but not limited to the Company's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting the Company's future financial results. All forward-looking statements are made as of the date hereof and the Company disclaims any responsibility to update or revise any forward-looking statement provided in this news release.
TigerLogic, Postano, yolink, Raining Data, mvDesigner, Omnis, Omnis Studio, and Storycode are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.
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